Hello, I’m Alistair

I help startups and growth-stage companies build and scale products that drive real business outcomes. With experience leading cross-functional teams, I bring clarity, momentum, and strategic execution to every challenge.

Let’s collaborate! Available for full time, fractional and advisory roles.
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I’m Alistair, a B2B product and growth leader with over a decade of experience driving results in SaaS.

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I specialize in building and scaling B2B SaaS products, from early-stage startups to enterprise-scale platforms. My experience spans a wide range of industries, customer types, and business models, giving me a unique ability to adapt and lead in almost any context.

Whether I’m working with a small founder-led team or navigating a Fortune 100 stakeholder map, I bring structure, speed, and sharp commercial thinking to every engagement.

Let’s connect if you’re building something ambitious and want a partner who’s done this before.

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experience

Recent Experience

From early-stage startups to scale-ups, I help teams drive product and growth strategies that serve customers from small businesses to the world’s largest enterprises.

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Scalr
Vice President of Growth
2022
2025
The leading Infrastructure-as-code automation platform built for enterprises to securely scale cloud provisioning, enforce policy, and enable developer self-service.
Sauce Labs
Director of Product
2019
2022
Industry-leading testing platform enabling developers to ship high-quality web and mobile applications faster through automated testing at scale.
iQmetrix
Product Manager & Lead
2014
2019
Retail management software powering telecom operations across North America with flexible, API-driven solutions for point-of-sale and inventory.
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My Expertise

What I Do

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Product Leadership

Define and drive product vision, strategy, and execution across cross-functional teams.

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Growth Strategy

Deliver measurable growth through GTM planning, PLG, PLS, and full-funnel optimization.

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SaaS

Build scalable, secure, and intuitive B2B SaaS products that solve real problems.

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B2B

Operate effectively across all business sizes, from early-stage startups to global enterprises.

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My Skills

How I Do It

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Leadership

Operate with Clarity, Empathy, and Urgency

I lead teams with a focus on alignment, autonomy, and delivery. I believe the best results come from setting a clear direction, empowering individuals, and creating a high-trust environment. I move fast, but with discipline — making sure velocity doesn’t come at the expense of focus or cohesion.

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Communication

Bridge Technical and Business Conversations

I translate complex ideas into clear, actionable plans. Whether aligning a product roadmap with C-suite strategy or working with engineers on implementation details, I adapt my communication to the audience. I prioritize transparency, feedback loops, and the discipline of writing things down.

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Data-Informed

Use Data to Unlock Leverage, Not Just Validate

Data is a tool, not a crutch. I combine quantitative analysis with qualitative insight to understand what matters, why, and what to do next. From funnel drop-offs to customer usage trends, I look for the signals that reveal opportunities to drive meaningful outcomes.

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Customer centricity

Design Interfaces

I work backwards from customer needs. zNot just feature requests, but root problems and desired outcomes. I involve customers early and often, and ensure that product, design, and go-to-market teams stay grounded in the people we’re solving for.

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Execution

Drive Outcomes Through Focus, Iteration and Accountability

Great strategy is meaningless without delivery. I bring a bias for action, paired with a willingness to iterate and learn. I define clear success metrics, ensure ownership at every level, and keep teams focused on what moves the needle. Momentum is everything. I protect it, build on it, and turn it into results.